@AA
The game itself was, sure. I remember downloading a nifty little music video that was supposed to help advertise the game. Keanu Reeves had nothing to do with that one. Then, I remember that Keanu was revealed to be in the game in some way.

Hype machines usually have seasons. You can't keep people super-excited forever. At least, not unless you're continuously giving them new hints and new pieces of content.

@ToastedTruffles
Pretty sure it was around even during the lingering stages of Gamergate.

A cyberpunk 2077 image from 2 years ago? Just how steady was the drip feed of content into the cyberpunk hype machine?