Usually while searching through Taobao I find a few merchant pictures with promotional images of upcoming products, normally in their prototype stages, and sometimes they include unique graphics, in this case a somewhat different MLP logo. We already have 2 established Pony Life logos, so this could either just be another variant, or a potential leak to the G5 rebranding's logo, since those toys and branding would have had to go into production around the same time as these.