I'm not going to go any further than this for now.
Inspired by this: https://www.youtube.com/watch?v=kwPOvhdZR7c
FYI, the big difference here is that in case with Chip, they weren't trying to strike fear into others, but hatred and that the ponies that were being used as Propaganda must be taken down. If you're wondering about anything, I'm not going to answer, sorry.