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The 2021 Marketing Calendar of My Little Pony:

February 2021 — Pony Life S02
April 2021 — Meet new cast campaign
April 2021 — Teaser trailer
June-August — Marketing Campaign (Everywhere)
July 2021 — Big trailer
August 1st — Merch
September — Movie release
October-December — Christmas ad campaign
November-December — Pony Life S02 rerun

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Main Species Shorthands A B Ships ts rd ry aj fs pp misc Season 9 8 7 6 5 4 3 2 1

General Spoilers
spoiler:eqg specials
spoiler:comic
spoiler:eqg series (season 2)
spoiler:s09
spoiler:rainbow roadtrip
spoilers for another series

Often Forgotten
solo
screencap
image macro
monochrome
oc
photo
Tag original characters oc:name

Ratings
safe
suggestive
questionable
explicit
semi-grimdark
grimdark
grotesque

Species
anthro
equestria girls
human
humanized
pony
earth pony
pegasus
unicorn
alicorn

Animal
chimera
cockatrice
hydra
manticore
parasprite
phoenix
tatzlwurm
timber wolf
windigo

Major
bat pony
changeling
changedling
deer
dragon
griffon
classical hippogriff
yak
zebra

Minor
abyssinian
breezie
centaur
diamond dog
draconequus
kirin
seapony (g4)
siren
sphinx

Misc
original species
hybrid

Fillies and Colts
dt - diamond tiara
pfh - princess flurry heart
ss - silver spoon

Mane Cast
aj - applejack
fs - fluttershy
m6 - mane six
pp - pinkie pie
pt - princess twilight
rd - rainbow dash
ry - rarity
sp - spike
ts - twilight sparkle

More Apples
bb - braeburn
bm - big macintosh
bs - babs seed
gs - granny smith

More Ponies
dc - discord
ld - lightning dust
nmm - nightmare moon
qc - queen chrysalis
sf - spitfire
sn - soarin'
sombra - king sombra
sus - sunset shimmer
tx - trixie

Secondary Cast
ab - apple bloom
cmc - cutie mark crusaders
luna - princess luna
pcd - princess cadance
sa - shining armor
sb - sweetie belle
sg - starlight glimmer
sl - scootaloo
tia - princess celestia

Background Ponies
bon - bon bon
bp - berry punch
cgt - colgate
dh - derpy hooves
dj - vinyl scratch
dw - doctor whooves
oct - octavia melody
pbb - prince blueblood

Other Things
cm - cutie mark
eoh - elements of harmony
nmn - nightmare night

Uncategorized
coco - coco pommel
maud - maud pie
mm - mayor mare
opal - opalescence
owol - owlowiscious
pdp - pinkamena diane pie
rg - royal guard
suri - suri polomare
za - zecora

twidash
sunsetsparkle
twixie
tempestlight
flashlight
scitwishimmer
twilestia
twinkie
rarilight
twispike

springlight
glitterlight
sprglitemplight
shiningsparkle
twiluna
twishy
twijack
twistarlight
mordetwi
twimac

timbertwi
discolight
twibra
twidancer
twidance
spidertwi
twilunestia
velvet sparkle
sciflash
cometlight

omniship
twinight
twisalis
sci-twixie
twerpy
twitwi
twiburst
microlight
sunset twiangle
twinata

appledash
soarindash
twidash
flutterdash
pinkiedash
raridash
scootadash
rainbowspike
rainbowmac
spitdash

gildash
zephdash
sonicdash
quibbledash
omniship
rarijackdash
skidash
derpydash
dashblitz
thunderdash

rainbowdust
sunsetdash
appleblitz (straight)
dumbdash
daringdash
trixdash
bowdash
sweetiedash
bubbleblitz
windydash

vinyldash
lunadash
flutterdashpie
shiningdash
flashdash
dashlestia
flutterblitz
appleblitz (gay)
butterblitz
bandydash

sparity
rarijack
rarilight
raridash
flarity
raripie
raribelle
rarimac
raripants
marshmallow coco

rarixie
omniship
rarijackdash
rarimuffin
raffron
rarilane
rariblood
rarilestia
capperity
rariluna

sunsarity
rarimaud
rariscratch
sentrity
raritavia
twisparity
rarimash
barlusive
rariarmor
trenderity

sparijack
fleurity
autumnrarijack
barity
raricrumbles
sparico
emberity
surity
rarilusive
spelusive

rarijack
appledash
appleshy
applemac
twijack
applespike
applepie
carajack
bloomjack
everjack

omniship
rarajack
rarijackdash
soarinjack
appleshimmer
autumnjack
braejack
lunajack
flimjack
appleblitz (straight)

trenderjack
tripplejack
cherryjack
applelestia
applerise
dazzlejack
troublejack
sparijack
appleblitz (gay)
bluejack

shiningjack
autumnrarijack
sweetiejack
appledashlight
silverjack
glimmerjack
flashjack
appledirk
filthyjack
applecora

flutterdash
fluttermac
discoshy
flarity
flutterpie
twishy
appleshy
flutterspike
sombrashy
lunashy

flutterbulk
angelshy
omniship
flutterhugger
whiteshy
sunshyne
zephyrshy
trixieshy
sandalshy
soarinshy

gildashy
flutterlestia
ariashy
shyshy (lesbian)
flutterscotch
luigishy
braeshy
derpyshy
butterreina
marbleshy

flutterflash
thundershy
flutterdashpie
ironshy
flutterblitz
butterblitz
eriscotch
butterdash
chrysashy
shycora

pinkiedash
twinkie
flutterpie
cheesepie
raripie
applepie
pinkiespike
discopie
copperpie
sunsetpie

pinkiemac
pokeypie
omniship
pinkiemaud
skypie
vinylpie
mariopie
bubblepie
carrotpie
bubbleblitz

gildapie
pinata (ship)
trixiepie
flutterdashpie
dan pie
sombrapie
pinkiesentry
partypie
lunapie
pound pie

pinkielestia
pinkie loves bacon bits
tempestpie
derpypie
glimmerpie
pinkiebass
mintypie
scitwinkie
soarinpie
pinkiejoe

oc x oc
glittershadow
crack shipping
springshadow
lyrabon
crossover shipping
startrix
springdrops
springshadowdrops
shiningcadance

scratchtavia
selfcest
princest
flashimmer
half r63 shipping
dislestia
doctorderpy
starburst
shipping domino
sunsagio

sugarmac
spikebelle
brightbutter
bluetrix
cheerimac
suntrix
sparlight
emberspike
sweetiemash
scootabelle

soarinfire
shining chrysalis
silvertiara
nightvelvet
spolder
marblemac
soarburn
cadalis
gallbar
rumbloo

1-2. the beginning of the end
3. uprooted
4. twilight's seven
5. the point of no return
6. common ground
7. she's all yak
8. frenemies (episode)
9. sweet and smoky
10. going to seed
11. student counsel

12. the last crusade (episode)
13. between dark and dawn
14. that's a laugh
15. 2 4 6 greaaat
16. a trivial pursuit
17. the summer sun setback
18. she talks to angel
19. dragon dropped
20. a horse shoe-in
21. daring doubt

22. growing up is hard to do
23. the big mac question
24-25. the ending of the end
26. the last problem

1-2. school daze
3. the maud couple
4. fake it 'til you make it
5. grannies gone wild
6. surf and/or turf
7. horse play
8. the parent map
9. non-compete clause
10. the break up breakdown
11. molt down

12. marks for effort
13. the mean 6
14. a matter of principals
15. the hearth's warming club
16. friendship university
17. the end in friend
18. yakity-sax
19. on the road to friendship
20. the washouts (episode)
21. a rockhoof and a hard place

22. what lies beneath
23. sounds of silence
24. father knows beast
25-26. school raze
Special. best gift ever

1. celestial advice
2. all bottled up
3. a flurry of emotions
4. rock solid friendship
5. fluttershy leans in
6. forever filly
7. parental glideance
8. hard to say anything
9. honest apple
10. a royal problem

11. not asking for trouble
12. discordant harmony
13. the perfect pear
14. fame and misfortune
15. triple threat
16. campfire tales
17. to change a changeling
18. daring done?
19. it isn't the mane thing about you
20. a health of information

21. marks and recreation
22. once upon a zeppelin
23. secrets and pies
24. uncommon bond
25-26. shadow play

1-2. the crystalling
3. the gift of the maud pie
4. on your marks
5. gauntlet of fire
6. no second prances
7. newbie dash
8. a hearth's warming tail
9. the saddle row review
10. applejack's "day" off
11. flutter brutter

12. spice up your life
13. stranger than fan fiction
14. the cart before the ponies
15. 28 pranks later
16. the times they are a changeling
17. dungeons and discords
18. buckball season
19. the fault in our cutie marks
20. viva las pegasus
21. every little thing she does

22. ppov
23. where the apple lies
24. top bolt
25-26. to where and back again

1-2. the cutie map
3. castle sweet castle
4. bloom and gloom
5. tanks for the memories
6. appleoosa's most wanted
7. make new friends but keep discord
8. the lost treasure of griffonstone
9. slice of life (episode)
10. princess spike
11. party pooped

12. amending fences
13. do princesses dream of magic sheep
14. canterlot boutique
15. rarity investigates
16. made in manehattan
17. brotherhooves social
18. crusaders of the lost mark
19. the one where pinkie pie knows
20. hearthbreakers
21. scare master

22. what about discord?
23. the hooffields and mccolts
24. the mane attraction
25-26. the cutie remark

1-2. princess twilight sparkle (episode)
3. castle mane-ia
4. daring don't
5. flight to the finish
6. power ponies
7. bats!
8. rarity takes manehattan
9. pinkie apple pie
10. rainbow falls
11. three's a crowd

12. pinkie pride
13. simple ways
14. filli vanilli
15. twilight time
16. it ain't easy being breezies
17. somepony to watch over me
18. maud pie (episode)
19. for whom the sweetie belle toils
20. leap of faith
21. testing testing 1-2-3

22. trade ya
23. inspiration manifestation
24. equestria games
25-26. twilight's kingdom

1-2. the crystal empire
3. too many pinkie pies
4. one bad apple
5. magic duel
6. sleepless in ponyville
7. wonderbolts academy
8. just for sidekicks
9. apple family reunion
10. spike at your service
11. keep calm and flutter on

12. games ponies play
13. magical mystery cure

1-2. the return of harmony
3. lesson zero
4. luna eclipsed
5. sisterhooves social
6. the cutie pox
7. may the best pet win
8. the mysterious mare do well
9. sweet and elite
10. secret of my excess
11. family appreciation day

12. baby cakes
13. hearth's warming eve (episode)
14. the last roundup
15. the super speedy cider squeezy 6000
16. read it and weep
17. hearts and hooves day (episode)
18. a friend in deed
19. putting your hoof down
20. it's about time
21. dragon quest

22. hurricane fluttershy
23. ponyville confidential
24. mmmystery on the friendship express
25-26. a canterlot wedding

1-2. friendship is magic
3. the ticket master
4. applebuck season
5. griffon the brush off
6. boast busters
7. dragonshy
8. look before you sleep
9. bridle gossip
10. swarm of the century
11. winter wrap up

12. call of the cutie
13. fall weather friends
14. suited for success
15. feeling pinkie keen
16. sonic rainboom (episode)
17. stare master
18. the show stoppers
19. a dog and pony show
20. green isn't your color
21. over a barrel

22. a bird in the hoof
23. the cutie mark chronicles
24. owl's well that ends well
25. party of one
26. the best night ever

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Source:

https://licensingrussia.ru/media/files/brands/678/0459e9cd-5afa-44c2-b230-3790cebd345e.pdf

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