The road to economic domination was creeping and insidious.

First, Nightmare Moon returned. Celestia and Cadance were able to subdue her, locking her in a (very comfortable) prison while Celestia sought a way to free her sister of the evil influence warping her mind. With the monarch so distracted and Princess Cadance struggling to take up the slack, a few opportunistic entrepreneurs began getting their roots into the market.

Then the Crystal War began, dividing Celestia’s and Cadance’s attention even further. The Changelings attacked, sowing destruction and distrust until Cadance defeated their queen. Tirek cut a swath through the countryside before being stopped, increasing the economic struggles. It was as if a domino of assaults on the Equestrian daily life had started, with none able to stop the ever-larger dominoes from toppling.

Celestia was terribly injured during the final fight that destroyed King Sombra. Luna finally overcame her rage and the parasitic magic fueling it, but went into seclusion out of shame and a desire to tend to her wounded sister. Cadance’s focus was split between post-war rebuilding in Equestria, assisting the confused, freed, and much-distrusted crystal ponies with stabilizing their crippled city, and tending to her own first child. With their leaders so distracted and the country still reeling from so many attacks, ponies desperately reached out for any kind of financial and necessities stability.

Perfectly fertile soil for the country’s most hostile economic takeover in its history.

Flim and Flam’s tactics were simple yet effective: move in wherever large numbers of companies had collapsed and fill the void with simple, cheap necessities that anypony could afford. As their finances grew, they began to expand, beating out surrounding competition with their rock-bottom prices until they could either buy out or crush their competitors. They continued this strategy further and further out, their influence spreading like hives across Equestria until hardly any retailers of food, drinks, household goods, small machine parts, and pretty much every other goods reseller below industrial level still operated. (Although who knew what the future might hold for FlimFlam Industries?) Once competition decreased to almost nill, they raised their prices to just barely affordable, swelling their already full pockets.

By the end of the Crystal War, they had such a grip, so much financial and political power, that even if the princesses should realize the toxic hold this company has on the market, it will be a long road back to rebalancing the economy. The country has, regrettably, come to rely on Flim Flam Industries, and their stranglehold would not be easily broken.

Sales always dreamed of being a traveling salespony. He’d even gotten a taste of it before the war. But now… well, there was no one to sell for. Companies kept dying out from under him. And if it weren’t bad enough that FFI already sold cheap, unexciting product options, the further lack of competition gave them even less incentive to TRY. They could cut costs on everything from packaging to flavor to color options; there was absolutely no consideration for variety or improvement or innovation. Soon everything in those blasted pop-up depots came in bland, uniformly labeled containers, with names like FLOUR and SOAP and TOWELS. There was no ART to it, and worst of all, no heart. And certainly no need for a door-to-door sales technique — not when F&F Depots were on every corner and people already had little choice but to get their goods from them.

So that’s how Sales ended up here, running one of those blasted depots. It is barely salesponyship, but it was still the closest thing he could find to his special talent. Meanwhile pollution and unchecked labor laws are creeping out from the cities, and farms are being consumed for their timber and factory locations. Quills & Sofas went under, leaving Sales’ father without a job and one more worry for Salespitch. Everypony prays that Celestia would heal, that Cadance would realize the depths of what was happening and make some move to stop it, that even the once-evil Princess Luna rumored to be tending her sister in the castle would take a stand. But for now, FFI is taking full advantage of the rulers’ distraction and obliviousness to tighten their hold on the country’s economy. Sales works and keeps his head down; it’s too great an issue for one pony to tackle, especially a pony whose only real talent is talking.

He tries to remind himself that things could be worse. Despite crummy wages and the soul-deadening monotony of just grabbing standard crap off a shelf when asked, Sales IS making a living. He makes an effort to keep his depot looking like the pony who works there actually cares (a façade FFI has long since abandoned.) Black took up work as a stocker in the store, so at least they get to hang out. Pollution isn’t as bad in Featherhorn (yet), although the deforestation and smog have been spreading nearer. But Sales just can’t get around the fact that there’s a briefcase-shaped hole in his soul where good, honest, smart salesponyship was meant to be. It’s hard not to be bitter and miserable when your purpose has been almost completely taken away from you.

Still… if Sales can find a way to get a new company going without being ground under Flim and Flam’s hooves… maybe he can go back to doing what he loves, and the world will feel a little more right again.